Explore the pier
Pacific Park
Pacific Park has resumed ride operation with guidance from the State and County. Ride ticket purchases can be made directly at the ticket booth or online at www.pacpark.com/tickets.
Guests should be advised that areas of the Park, including some rides and games, may be closed for periodic cleaning or operated for limited times. Please confirm operating hours at www.pacpark.com/hours prior to visiting.
Heal the Bay Aquarium under the Santa Monica Pier
The hidden gem of the Pier, Heal the Bay’s public marine-education center is hands-on fun tucked just underneath the historic Carousel building.
Hours of Operation : Wednesday-Sunday 12PM-4PM
Phone: 310.393.6149
Pier Bait and Tackle
Yes, you can fish at the Pier! And whether you’re a regular or want to try your hand at this relaxing pastime for the day, the Bait & Tackle shop has your needs covered.
Phone: 310.576.2014
Perry's Cafe and Beach Rentals
The super convenient bike rental and tour shop for when the urge to adventure strikes. Rent Bikes, Boogie Boards, Chairs, Umbrellas and more. Part of the Perry's family of fun and home of the historic Legends Beach Bike Tour!
Blazing Saddles & Legends
320 Santa Monica Pier, Santa Monica, CA 90401
Phone: 310.393.9778
Redline
Retail cart offering a wide selection of sunglasses and accessories. Located out on the Pier boardwalk.
Two Photos in One
Retail cart offering novelties and souvenir photos. Located on the boardwalk next to the north fishing deck.
The Historic Merry Go-RounD
The merry go-round is open Monday & Thursday 11:00 AM to 5:00 PM. Friday-Sunday from 11:00 AM to 7:00 PM.
Phone: 310.394.8042
Santa Monica Trapeze School
When’s the last time you tried something new? Something daring? Fly above the Pier and master the art. It's a great exercise and even greater fun.
66 to Cali
Where the iconic Route 66 ends at the sea is a small shop dedicated to its legend and to fine American-made goods. Stop by, it’s not the end, it’s just the beginning.
Phone: 818.599.0972
Hats Amazing
Retail cart stocked with a wide selection of hats, caps and beanies. Located across from Bubba Gump.
Beach Signs and Gifts
A one-of-a-kind souvenir retail cart offering vintage beach signs and souvenirs. Located out on the Pier boardwalk
Tees-R-Us
Retail cart with a selection of tees, tanks, and pullovers. Located out on the Pier boardwalk.
Pier Shop & Visitor Center
The Santa Monica Pier Shop and Visitor Center is staffed with friendly guides knowledgeable about all the local highlights, as as offers a selection of regional souvenirs, gifts, and clothing for sale.
Phone: 310.319.6263
Email: info@santamonica.com
Website: santamonica.com
Address: 200 Santa Monica Pier (inside Merry Go-Round building)
Playland Arcade
For kids and kids at heart, this classic arcade will indulge all your nostalgia and test all your skills. Skeeball is only the beginning.
Phone: 310.451.5133
Street Performers
Street performers are a vital part of the everyday fun experience at the Pier - you never know what you're going to witness, but it's guaranteed to be unique and special.
For lottery guideline information click here.
Email: jim@santamonicapier.org
Oatman Rockshop
A little slice of Pier history, since 1965, the Rock Shop boasts an assortment of 60s merchandise, shells, crystals and souvenirs.
Phone: 310.394.0780
Marlene's Beach Comber
This is your one-stop beach shop for sunscreen, towels, beach mats and more. If the Beachcomber doesn’t have it, it may not exist.
Phone: 310.260.8744
Pier Photo Company
Retail cart offering novelties and souvenirs including license plates, decor, and magnets. Located on the boardwalk across from Playland Arcade.
L.A. Beach & Kites
Retail cart selling kites, custom name keychains, die cast cars and magnets. Located out on the Pier boardwalk
Windy Time
Retail cart selling a selection of souvenirs, windchimes, and toys